Meet the Board

Claudia currently works full time at the Foundation for National Progress as production director for Mother Jones magazine.
    After successfully selling the graphic design and typesetting business she started in her 20’s, Claudia went to work for technology publisher, International Data Group (IDG) in 1987. At IDG, she held production management positions for PC World, Macworld, Multimedia World and The Web Magazine. The Web Magazine was one of the first publications to launch simultaneously as a print and online venture. It also spawned The Webby Awards and Claudia was director of operations for the extravagant event during the dot com years. In 1999, she joined the Internet search company Ask Jeeves (now ask.com) where she led a technical communications team of writers, trainers and QA engineers in “natural language” search software development.
    In 2003, she returned to magazine publishing as the production director for Yoga Journal during years of significant consumer interest and growth. She is an expert at production planning and technology transitions, and has spoken at industry events to encourage the use of materials for more sustainable publications. She has consulted on independent projects for innovative organizations such as Slow Food Nation and TED.com.
   Claudia lives in North Berkeley, has two children attending UCLA, and enjoys literature, writing, blogging, wilderness hiking, organic gardening, photography, and has recently taken a greater interest in the history and artistry of the book arts.

Jackie Krentzman is a Berkeley-based communications and content expert. Before launching Krentzman Communications in 2007, she served 10 years as the editorial director of DCP, the largest custom publisher in Northern California. Krentzman, who earned a Masters in Journalism from UC Berkeley, has launched and/or edited more than 40 newsletters and magazines over the past 12 years.

Co-WIPP Founder lruth@singlecopysales.com
Linda Ruth is the president of Publisher's Single Copy Sales Service and has almost 20 years of experience in single copy sales. She has held management positions at McGraw Hill and IDG Communications, writes regular columns for national trade publications, give publishing seminars throughout the country, and is President of Newsstands of America, one of the largest wholesale-distributed chains in the country.

Co-WIPP Founder thea@wipp.net
Thea brings 10 years of diverse marketing experience to Next Steps Marketing. From in-depth local customer development for international newspapers to marketing large consumer magazines globally, Thea has supervised both circulation growth and corporate marketing for media properties in several high-tech markets including the computer and interactive entertainment industries. Thea has worked for The Prague Post, Miller Freeman, Imagine Media, Computec Media U.S.A., and Red Herring Communications.

Thea has launched numerous magazines on the newsstand, including record-breaking 1.5 million copy launches of electronic games magazines. She has written articles for Circulation Management, conducts workshops at industry conferences, and is a founding member of Women in Periodical Publishing (WIPP) where she serves as Treasurer. Thea holds an MBA from the University of Oregon and an A.B. from the University of California at Berkeley.

New Moon Girls Media

Coming Soon...

Marschall Design

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Prepress, Inc.