• Next Steps Marketing’s™ 360 Marketing Services. Located steps away from Twitter, Google, and Facebook, the team at Next Steps Marketing gets that the world has changed. They’re available to help you make that change work for you.
Next Steps Marketing solves audience-building challenges for media companies using creative, customized “call-to-action” marketing techniques, where the return is clearly measurable by clicks, online subscription sign-ups, responses to direct mail, or newsstand sales.
They work with you to develop the right strategy, whether your staff needs support with a specific project or a full-service circulation solution. To find out more about our 15 percent discount for WIPP members only, please call Mike Popalardo at (415) 773-1840 or mike@nextstepsmarketing.com. To learn more about our services, visit www.nextstepsmarketing.com.
• Publishers Single Copy Sales Services (PSCS). Maximize your newsstand sales and profit with the nation's foremost consultants. Please visit http://www.singlecopysales.com for more information, or contact Linda Ruth at lruth@singlecopysales.com and ask about special discounts for WIPP members.
• Sabatier Consulting Group. Full-service publishing consultants,
Sabatier Consulting Group offer a versatility and breadth of experience that enables them to respond efficiently to your most urgent or complex publishing problems, providing a team approach to deliver optimum results. SCG has served companies representing a diverse range of publishing operations—large and small, profit and non-profit, consumer, trade and corporate. For more information, contact info@sabatierconsulting.com.
• Stanford Publishing Program Your WIPP membership more than pays for itself when you enroll in the Stanford Publishing Course. The 10% discount WIPP members receive represents more than $300 off of the tuition fee. An intensive program for mid-career professionals taught by luminaries in the U.S. publishing industry, the Stanford Professional Publishing Course is designed to immerse you in industry learning and techniques. It offers cutting-edge information about today's most advanced publishing processes—from editorial development through layout, design, production, marketing, finance, and brand extension. To inquire about a discount, contact Holly Brady at hbrady@stanford.edu. For more information about the course, visit publishingcourses.stanford.edu.
• American Business Media Kellogg/ Mini MBA Program. This seminar—a partnership between Northwestern University's Media Management Center and American Business Media—offers four-and-a-half days of intensive and participatory executive sessions. Renowned business, traditional, and new media scholars; leading consultants; and top-level American Business Media members share macro-solutions and concrete tactics for B2B success. In less than a single workweek, attendees will gain perspective on how to weather the current economic storm and gain strategic strength for a changed media environment. WIPP members get a generous $800 discount. Contact Renee Santana at (212) 661-6360 ext. 3320.
If you would like to extend a special discount to WIPP members and have your company listed on our website, please contact thea@nextstepsmarketing.com.
