Archived Newsletters
WIPP Wired Newsletter - January 2003
Greetings, WIPP members and Friends of WIPP.
The first quarter of 2003 has been a busy one for WIPP.
Upcoming WIPP Professional Development Events--RSVP Today! WIPP Elections Held--New Team Takes Charge WIPP First Ever Circulation Workshop a Hit! If you're visiting San Francisco, Stop by the Main Library for a Taste of New York. Don't forget to Sign up for Folio: Show West in Los Angeles!
Save the date! Mark your calendars now for TWO upcoming WIPP Events:
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1. Production EventCome listen to production expert Linda Manes Goodwin as she goes over What's New in Magazine Production. Goodwin, an expert in print production, will lead the discussion on the latest in PDF technology, PDF/X-1a.
When: April 16th, 12 noon Where: Sports Club/LA in San Francisco Price: $25 for WIPP members and their affiliates/ $30 for non-members Please RSVP by replying to this email. For additional information about the production event, please contact Event Coordinator Karen Price at krprice@rocketmail.com
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2. Circulation EventCome Learn New and Proven Strategies in Circulation with Shawne Burke Pecar! Ms. Pecar, VP of Circulation for PC World, will speak about:
- Digital Magazine Editions - What circulators need to know
- Internet/Online Orders - How to increase your online orders
- Auto Renewal - Best Practices
When: April 30th, 2003 Where: Sports Club/LA in San Francisco Price: $25 for WIPP members and their affiliates/$30 for non-members RSVP by replying to this email (please note which event you are responding to) or contact Joyce Hoelzle for more information.
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Meet Your New Officers!On March 11, WIPP held the first-ever Officer Elections. The new Executive Team for Women in Periodical Publishing:
Acting President: Nanette Dillard, Travel Beyond Borders, nanette@tbbmag.com.
Treasurer: Thea Selby, MKTG|SF, thea@mktgsf.com.
Secretary: Mita Ponce, Red Castle Group, Inc., mita.ponce@redcastlegroup.com.
Look for bios of your new Executive Team in upcoming WIPPWIREDs.
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WIPP First Ever Circulation Workshop a Hit!WIPP continues to broaden the range and number of events offered to its members.
On January, 22nd, at the exclusive Sports Club/LA in San Francisco, WIPP co-hosted its first ever circulation lunch workshop ("What's Working in Circulation for 2003") with WFMA (Western Fulfillment Management Association). The event proved to be a big success attracting over 30 circulation professionals and a diverse group of panelists. Speakers included Barbara Besser, Circulation Director of Yoga Journal, Randy Robertson, Senior VP of Paradysz Matera, Cathy Henry, Senior Circulation Manager at CMP Media, and moderator, John Rockwell, VP of Operations at Paperloop, Inc.
After facing a challenging year in 2002, circulators were hungry for new ideas and inspirations to get started on the right foot in 2003. This interactive and thought provoking event delved into various areas of circulation including newsstand, online subscription marketing, direct mail, and digital distribution. All attendees received a free one-day pass to the sports club -- a nice perk for coming to the event!
Thanks go out to our sponsor, Schuman Printing. WIPP is looking forward to hosting another circulation workshop with WFMA in the next few months. We hope to see you there!
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WIPP launches new program - "HARE" (Host A Regional Event)Would you like to have an event in your region but you just don't know how to kick-start one? You can easily arrange one now with WIPP's support. WIPP has created a how-to resource guide that will teach you how to plan an event. The resource guide contains step-by-step instructions with timelines and sample invitations. Contact WIPP Board Member, Joyce Hoelzle at jhoelzle@fawcette.com.
It's not too late to sign up for Folio: Show West: April 23 and 24th, Los Angeles, CA The Westin, LAX Airport. Visit www.foliomag.com for details.
The New Yorker Humor On Exhibit! New Yorker Magazine Exhibit: April 1st-May 25th at the San Francisco Public Library.
Have YOU joined WIPP? Contact Joyce Hoelzle at jhoelzle@fawcette.com to join today!
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