Archived Newsletters

Despite a change in venue and an early Monday morning start, the 9th annual WIPP Exceptional Women in Publishing award held at FOLIO went off without a hitch. The seats filled quickly and those that arrived late had to stand for the morning celebration as women and men across all facets of publishing gathered to celebrate the accomplishments of Phyllis Hoffman, founder, CEO and president of Hoffman Media, LLC.  

WIPP Board member Sheila Robinson started off the event by, for a few moments, turning it into a socializing event. "Take a minute and introduce yourself to someone you don't know at the table," she said. Robinson told the crowd that networking and meeting others was an important avenue for women to get to know each other, and help each other out in the industry.  

Last years EWIPP winner, Lynn Povich, gave an introduction of Hoffman, which took some time considering Hoffman's accomplishments. Starting on her own with one magazine in 1983, Hoffman has grown her company to include 9 different titles with revenues of over 12 million.  Hoffman spoke briefly about how she grew the company and some of the experiences she went through. Hoffman said she built her company, and her business philosophy on helping to enrich the lives of women. She also spoke about the launch of one of her most popular titles, Cooking with Paula Deen, and what it was like to work with a well-known celebrity.  

Hoffman left a few minutes at the end to answer questions from the audience. Questions ranged from creating events for the magazine brand, such as cooking shows for Paula Deen, to next steps for young editors.  After a standing ovation the 100 plus attendees went back out in the hallway, ready for the workshop hopefully a little more inspired, and with a few more friends than they had when they came. Click here catch a glimpse of the speeches: www.nettapes.com/AlbumDetails.aspx?8c9eac1fd492a4b

WIPP has its benefits.  Great people, great friends and good networking opportunities.  Being a member of WIPP isn’t just about discounts, although we do offer several discounts for consulting services, workshops, seminars, and courses, it is an opportunity to meet men and women in the publishing industry to share ideas, become a part of the publishing world, and just be you.  Whether you are new to the industry or a seasoned veteran, you will be able to stay up to date on industry news and events through the WIPP E-Newsletter and bulletins online. For more information, please visit us at www.wipp.net!

Forbes has developed a new magazine especially for the executive woman.  Forbes magazine fits every woman’s need for business information but where can she turn to for luxury lifestyle information?  Forbes Life Executive Woman is the answer.  This new magazine caters to the executive women’s need to be pampered and enjoy the luxurious lifestyle her success has afforded her.  Forbes Life Executive Woman will be the companion to the successful women by providing her with a quick easy way to learn about the best and easiest places to shop, the places to go and how to enjoy her success.  Any successful woman will enjoy this magazine for its ability to understand the successes, challenges, and rich rewards unique to women at the top of their game.  For more information please visit the website at http://www.forbes.com/2007/10/08/woman-executive-lifestyle-forbeslife-cx_lm_1008flew_land.html.

On Tuesday September 25th, WIPP held a workshop at Folio Show:NY to a standing room only crowd entitled Women in Media on Media. For this talk, billed as an informal "chat," Laurel Touby, SVP and Founder of mediabistro.com and Michela O'Conner Abrams, President & Publisher of Dwell magazine, were featured. Touby, who recently sold her online media business for $23M spoke candidly about what women should do. Tips included:  

• When getting investment, ask for much more than you think you need and project the highest possible revenue.
• Don't hesitate to ask for free advice when and wherever you can.
• Your best asset is your connection to your audience. mediabistro, through its fun and fabulous events and its great job listings built an online community before there was a name for online community.

Abrams spoke about what it was like to build one of the best magazines in the country. She traced her career, from a traditionally "old-boys-network"-infused company to working in the shelter industry. Some of her words of wisdom: 

• Don't be afraid of an opportunity because the reputation of the company is not particularly female.
• Make your own judgments.
• It doesn't hurt to be 6'1" in heels.

Balance in life doesn't mean a 50/50 split. It means sometimes you work very hard, and sometimes you can have a break. On building a multi-media empire: The magazine no longer is the double digit revenue increase opportunity. Now it's on to events, online, prefab houses, and cable television!

Discounts on Events: 

Stanford Professional Publishing Course
10% Discount
An intensive 9-day program for mid-career professionals in book and magazine publishing. http://publishingcourses.stanford.edu/ 

Fall Folio Show held in New York City
10% Discount
The premier national event for magazine professionals.
www.folioshow.com

American Business Media Kellog/Mini MBA
10% Discount
It’s a mini-MBA for senior-level media executives. In partnership with two of the nation’s most prestigious academic institutions—the Kellogg School of Business and the Medill School of Journalism—American Business Media presents an unparalleled learning opportunity. In less than a single workweek, attendees will learn how to gain strategic strength for a changed media environment. Typical participants are directors, vice presidents, group publishers or exceptionally talented single-title publishers or editors-in-chief.
www.americanbusinessmedia.com   

Discounts on Services:

Nextsteps Marketing
15% Discount applies to all services.
www.nextstepsmarketing.com

PSCS, Inc. (Publishers Single Copy Sales Services)
15% Discount applies to all services.
www.singlecopysales.com 

Sabatier Consulting Group
www.sabatierconsulting.com 

Other Benefits:
Free subscription to WIPP Wired 
Invites to WIPP Regional workshops and events
Access to and participation in WIPP's mentor program
Personal feature in WIPP’s New Members section of website

Are you thinking about a career in periodical publishing? Already in the industry and looking for a change? Watch here for exciting new opportunities.  Looking for just the right candidate to add to your team? Post your job openings in WIPP Wired and let them know you what you need! 

Job Openings: Ask board and new WIPP wire

Posting #1
Position: Production Manager
Company: Ode Magazine
Location: Mill Valley, just north of San Francisco
Competitive salary and benefits

Posting #2
Position: Public Relations and Marketing Manager
Company: DLG Media Holdings
Location: Philadelphia, PA 

For more details on any of the job openings and information on how to apply, visit our website at: http://www.wipp.net/jobs

January 10, 2008 – Forum: Sensory Marketing and Spectacular Ads
Where: New York, NY
For more information: www.magazine.org/Events_and_Seminars

January 15, 2008 - Breakfast with a Leader: John Q Griffin
Where: New York, NY
For more information: www.magazine.org/Events_and_Seminars

January 23, 2008 - PBAA Member Meeting - State of the Industry: 2008 Report
Where: Time Life Building
For more information: www.pbaa.net

January 30, 2008 - The 2008 Magazine Lifetime Achievement Awards Luncheon
Where: New York, NY
For more information: www.magazine.org/Events_and_Seminars

Feburary 11, 2008 - 22nd DMA Circulation Day
Where: New York, NY
For more information: www.pbaa.net

February 28, 2008 - Magazines 24/7: MPA's 4th Annual Digital Conference
Where: New York, NY
For more information: www.magazine.org/Events_and_Seminars

March 10-March 12, 2008 - Publishing Business Conference and Expo
Where: Marriott Marquis, New York, NY
For more information: www.pbaa.net

March 30-March 1, 2008 - Retail Conference 2008: Re-Think, Re-Energize, Re-Connect
Where: Tampa, FL
For more information: www.magazine.org/Events_and_Seminars

March 30, 2008 - Press Distributors Association Conference "Press and Supermarkets"
For more information: www.pbaa.net

June 22-June 24, 2008 - PBAA 22nd Annual Convention
Where: Marriott Waterfront Hotel, Baltimore, MD
For more information: www.pbaa.net